Top 5 Health and Fitness iOS Apps in Kenya Q1 2023

The first quarter of 2023 saw notable trends in the Health and Fitness app category on iOS in Kenya. Below, we dive into the performance of the top 5 apps: Smart Access !, Flo Period & Pregnancy Tracker, MYDAWA, Period Tracker Period Calendar, and Workout Planner Muscle Booster.

Smart Access ! experienced fluctuating weekly downloads throughout Q1 2023. The app peaked early in the quarter with 1.3K downloads in the week of January 16 and maintained a range between 465 and 1.1K downloads for the rest of the quarter.

Flo Period & Pregnancy Tracker showed a steady performance in weekly revenue, averaging around $600-$920, with a peak of $920 in the week of March 6. Downloads remained consistent, fluctuating between 297 and 664. Active users saw a notable increase towards the end of the quarter, reaching over 11K.

MYDAWA maintained a stable download rate, averaging around 300 weekly downloads. Despite no reported revenue, the app's consistent download numbers indicate a steady user interest.

Period Tracker Period Calendar had a moderate weekly revenue performance, peaking at $216 in the week of January 30. Weekly downloads ranged from 135 to 239, while active users grew steadily, reaching over 8.5K by the end of March.

Workout Planner Muscle Booster showed variability in both downloads and revenue. Weekly revenue ranged from $136 to $360, with downloads peaking at 271 in early February. Active users saw a decline from 629 in early February to 307 by the end of March.

These insights are derived from Sensor Tower's data, providing a detailed look into app performance trends for Q1 2023. For more in-depth analytics and insights, visit Sensor Tower.